is a blog and shameless vehicle to promote Brian McDonnell.

Brian is a data analytics student at Athlone IT and an analyst with @gaa_insights who is currently working to create a new future for himself following a 25-year career as a journalist.

Brian is also an R enthusiast who is fascinated by data analytics, the smart(er) sports story and sports coaching. Then. Now. Next.

Brian McDonnell loves to start conversations. If you share the same mindset please feel free to contact Brian using the form provided on the contact page.

You can also email Brian on

Brian McDonnell, of course, can also be contacted on Twitter via @sixtwofourtwo, on LinkedIn, via his personal Facebook page, on the Facebook fan page for or, alternatively, you can follow Brian on Instagram.

Looking forward to hearing from you!